Who Is Yuno Energy?
Yuno Energy entered the Irish energy market in December 2023 with an aim to give customers greater control over their energy costs at a time when electricity prices in Ireland remain some of the highest in Europe. The electricity provider was established to offer a digitally-centric approach within the domestic Irish energy supply sector.
Yuno Energy’s operational model emphasises customer control and transparency regarding energy consumption and costs. This is primarily done through the Yuno Energy mobile app, enabling account management, real-time usage tracking, and billing information access.
The company’s stated aim is to streamline energy management by providing predictive billing and daily updates on energy usage, thereby reducing bills. This digital-centric approach aims to capitalise on ESB Network’s ongoing rollout of smart meters to Irish homeowners. You can learn more about their digital tools in our Yuno Energy app guide.
Yuno Energy Gas: Yuno Energy has now entered the domestic gas market and is offering standard gas and dual fuel tariffs.
Who Owns Yuno Energy?
Yuno Energy is a subsidiary of PrepayPower, Ireland’s largest pay-as-you-go energy provider. This ownership structure grants Yuno Energy access to the established infrastructure, industry expertise, and financial resources of the PrepayPower Group.
The foundational team of Yuno Energy is composed of individuals who were also involved in the establishment of PrepayPower in 2010. Cathal Fay, the CEO of Yuno Energy, has acknowledged that the experience gained from developing PrepayPower’s pay-as-you-go model informs Yuno Energy’s strategy for the bill-pay market.
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Why Was Yuno Energy Created?
- To Target the Bill-Pay Market: Yuno Energy was launched specifically to enter the traditional bill-pay electricity market, allowing the PrepayPower Group to capture a broader customer base.
- To Leverage Digital Innovation: Extending the digital-first, data-insight approach to bill-pay customers, allowing them to monitor consumption via an app, receive predictive bills, and manage their account digitally.
- To Increase Competition and Offer Savings: Launched with a pricing strategy aimed to offer some of the cheapest rates in the market to challenge current suppliers and drive down costs for consumers.
- To Provide Greater Control and Transparency: Created to remove the ‘surprise’ element from energy bills. The predictive billing system, coupled with hourly tracking, provides clear data.
How Is Yuno Energy Different to Other Electricity Suppliers?
| Feature | Yuno Energy | Other Suppliers |
|---|---|---|
| Billing Model | Predictive: Pay upfront monthly | Retrospective: Pay after consumption |
| Usage Tracking | Real-time via mobile app | Monthly/daily data retrospectively |
| Primary Interaction | Digital-first mobile app | Mix of portals, apps, phone, email |
| Payment Method | Upfront card payments | Direct Debit (most common) |
| Smart Meter Reliance | High dependency | Adaptable to both meter types |
| Market Position | New entrant with aggressive pricing | Established with larger customer base |
| Ownership | Subsidiary of PrepayPower | Independent or international groups |
What Are Yuno Energy Trustpilot Reviews Like?
Yuno Energy has a rating of 4.3 out of 5 stars on Trustpilot, based on over a thousand reviews.
| Review Website | Average Rating | Main Comment |
|---|---|---|
| Trustpilot | 4/5 (812 reviews) | Friendly and attentive customer service but complaints about overcharging and refunds |
| 3/5 (176 reviews) | Quick issue resolution but issues with unhelpful customer service agents |
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Is Yuno Energy Good?
Potential Advantages
- Competitive Pricing: Frequently offers some of the lowest unit rates in the Irish market
- Digital-First Experience: Real-time usage tracking, daily bill updates, and detailed consumption insights
- Predictive Billing: Helps with budgeting and shows impact of energy-saving efforts
- Seven-Day Customer Support: Available outside standard working hours — see our Yuno Energy contact page for details
- Innovation and Market Competition: Entry has increased competition, potentially driving down prices
- Microgeneration Rates: Offers feed-in tariffs for customers with solar panels
Potential Disadvantages
- Reliance on the App: May not suit less tech-savvy customers — see our Yuno Energy login guide for help getting started
- Predictive Billing Concerns: Some customers report initial estimates being too high
- Payment Method: Card payments instead of direct debit removes chargeback options
- Newer Entrant: Shorter track record compared to established providers
- Customer Service Consistency: Mixed reviews regarding quality, especially for complex billing issues
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