Who Is Yuno Energy?

Content Manager

Cormac is Selectra.ie's energy expert along with being the chief content and editorial manager for the website. His aim is to help find the best deal for you and your home energy needs so that you save money on your annual bills. His knowledge and experience of the Irish energy market allows him to offer the best advice and insight into current prices, emerging trends and overall energy saving tips.

Updated on 09/07/2025

min reading

Yuno Energy is Ireland's newest electricity provider, having entered the Irish energy market in August 2023. It operates as a trading name of Yuno Limited, an Irish-registered company and is a subsidiary of PrepayPower, one of Ireland’s dedicated PAYG electricity suppliers. If you are looking to compare electricity prices in Ireland, you can call 📞(01) 913 1771.

Who Is Yuno Energy?

Yuno Energy entered the Irish energy market in August 2023 with an aim to give customers greater control over their energy costs at a time when electricity prices in Ireland remain some of the highest in Europe.

The electricity provider was established to offer a digitally-centric approach within the domestic Irish energy supply sector.

Yuno Energy's operational model emphasises customer control and transparency regarding energy consumption and costs. This is primarily done through the Yuno Energy mobile app, enabling account management, real-time usage tracking, and billing information access.

The company's stated aim is to streamline energy management by providing predictive billing and daily updates on energy usage, thereby reducing bills

This digital-centric approach aims to capitalise on ESB Network's ongoing rollout of smart meters to Irish homeowners.

Yuno Energy Gas

Yuno Energy has now entered the domestic gas market and is offering standard gas and dual fuel tariffs.

Who Owns Yuno Energy?

Yuno Energy is a subsidiary of PrepayPower Ireland's largest pay-as-you-go energy provider.

This ownership structure grants Yuno Energy access to the established infrastructure, industry expertise, and financial resources of the PrepayPower Group.

The foundational team of Yuno Energy is composed of individuals who were also involved in the establishment of PrepayPower in 2010.

Cathal Fay, the CEO of Yuno Energy, has acknowledged that the experience gained from developing PrepayPower's pay-as-you-go model informs Yuno Energy's strategy for the bill-pay market.

The decision to launch Yuno Energy as a distinct brand was a strategic move to introduce a specialised, digitally-driven offering into the bill-pay market and as a means of complementing PrepayPower's existing services.

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Why Was Yuno Energy Created?

Yuno Energy was created for several strategic and market-driven reasons, primarily by its parent company, PrepayPower:

To Target the Bill-Pay Market: Yuno Energy was launched specifically to enter the traditional bill-pay electricity market, allowing the PrepayPower Group to capture a broader customer base.
To Leverage Digital Innovation: Yuno Energy was created to extend this digital-first, data-insight approach to bill-pay customers, allowing them to monitor their consumption via an app, receive predictive bills, and manage their account digitally. This aims to differentiate Yuno Energy from traditional bill-pay suppliers.
To Increase Competition and Offer Savings: Given that Ireland's electricity prices are among the highest in the EU, Yuno Energy was launched with a pricing strategy. It aimed to offer some of the cheapest rates in the market at its entry to challenge current suppliers and drive down costs for consumers.
To Provide Greater Control and Transparency: Yuno Energy was created to remove the “surprise” element from energy bills. Its predictive billing system, coupled with the ability to track usage hourly through the app, provides consumers with clear data, enabling them to adjust habits and manage their spending more effectively.

How Is Yuno Energy Different to Other Electricity Suppliers?

As Ireland's newest electricity provider, Yuno Energy aims to distinguish itself from established competitors through several key aspects.

The primary focus is to create a digitally-driven, customer-empowering approach that aims to utilise new smart meter technology.

Below you will find an overview of how Yuno Energy is different to other Irish electricity providers:

**📝 Yuno Energy vs Other Electricity Suppliers**
Feature/Aspect	Yuno Energy	Other Irish Electricity Suppliers
Billing Model	Predictive Billing: Pay a predicted amount upfront monthly, based on expected usage. Active adjustments/credits for under-usage on next bill.	Retrospective Billing: Pay for electricity after consumption, typically bi-monthly or quarterly.
Usage Tracking	Real-time: Mobile app provides hourly/daily usage tracking against predictions (with smart meter). Focus on proactive control.	Generally provide monthly/daily usage data retrospectively via online portal/app. Less emphasis on real-time feedback for bill adjustment.
Primary Interaction	Digital-First: Mobile app is the main hub for account management, billing, and support. Limited or no traditional web portal.	Offer a mix of channels: online portals, mobile apps, phone lines, email, and sometimes postal correspondence.
Payment Method	Upfront Card Payments: Payments are typically made via debit or credit card at the start of the billing period.	Direct Debit: Most common payment method, where payments are automatically deducted from a bank account after consumption.
Smart Meter Reliance	High Dependency: Core features (predictive billing, real-time tracking) are optimized for and often require a smart meter. Will arrange installation.	Adaptable to both traditional and smart meters. Smart tariffs available, but core service often functions without strong smart meter dependency.
Market Position	New Entrant: Entered with aggressive pricing, aiming to increase competition and offer lower rates.	Established Players: Long-standing presence, larger customer base, generally slower to adapt to rapid market changes or aggressive pricing.
Ownership Structure	Subsidiary of PrepayPower, leveraging its infrastructure and expertise for the bill-pay market.	Independently operated (e.g., Electric Ireland, Energia) or part of larger international energy groups.
Focus on Control	Emphasises customer control and transparency through predictive billing and detailed app insights to help reduce bills.	Focus more on providing energy, with tools for control often being supplementary features rather than core to their billing model.
Green Energy Claim	Has faced some scrutiny regarding the "greenness" of its electricity mix compared to some 100% renewable providers.	Varies widely; some offer 100% green electricity, others have mixed portfolios or offer green options at a premium.

What Are Yuno Energy Trustpilot Reviews Like?

Yuno Energy's Trustpilot reviews generally present a positive overall picture, with the company holding a strong rating.

As of 2025, Yuno Energy has a rating of 4.3 out of 5 stars on Trustpilot, based on over a thousand reviews.

Below you will find an overview table for the Yuno Energy reviews from Trustpilot and Google:

**📝 Yuno Energy Reviews Overview**
Review Website	Average Rating	Main Comment
Trustpilot	⭐ ⭐⭐ ⭐ (812 reviews)	Friendly and attentive customer service agents but complaints about overcharging and difficulty with refunds.
Google	⭐ ⭐ ⭐ (176 reviews)	How quickly issues were resolved but issues with unhelpful and rude customer service agents.

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Is Yuno Energy Good?

Evaluating whether "Is Yuno Energy good?" depends on an individual's priorities and preferences for an energy supplier.

Yuno Energy, as a relatively new provider to the Irish market, has distinct features that appeal to some customers while posing potential drawbacks for others.

Here's a breakdown to help you determine if Yuno Energy is a good fit for your needs:

Potential Advantages of Yuno Energy

Competitive Pricing: Yuno Energy frequently offers some of the lowest unit rates in the Irish market, particularly for new customers, with competitive fixed and variable plans.
Digital-First Experience: The Yuno Energy mobile app offers real-time usage tracking (especially with a smart meter), daily updates on predicted bills, and detailed insights into consumption patterns.
Predictive Billing: The system of paying a predicted monthly amount upfront, with adjustments made later, aims to help with budgeting and allows customers to see the impact of their energy-saving efforts.
Seven-Day Customer Support: Yuno Energy advertises customer support available seven days a week, which can be convenient for resolving queries outside of standard working hours.
Innovation and Market Competition: As a newer player backed by PrepayPower, Yuno Energy's entry has increased competition in the Irish energy market, potentially driving down prices across the board for all consumers.
Microgeneration Rates: Yuno Energy offers feed-in tariffs for customers generating their own electricity (e.g., with solar panels), providing a rate for exported energy.

Potential Disadvantages of Yuno Energy

Reliance on the App: The reliance on the mobile app for account management, billing, and communication may not suit all customers, particularly those who are less tech-savvy or prefer traditional payment methods.
Predictive Billing Concerns: While designed for predictability, some customers have reported issues with initial estimated bills being too high, or challenges in securing refunds if their actual consumption is significantly lower than predicted.
Payment Method: Yuno Energy typically charges payments directly to a debit or credit card based on the predictive model, rather than relying on traditional direct debits. Some customers may prefer the control or chargeback options associated with direct debit.
Newer Entrant: As a relatively new company, Yuno Energy has a shorter track record compared to more established providers. While backed by PrepayPower, some consumers may prefer a supplier with a longer history in the market.
Customer Service Consistency: While 7-day support is offered, mixed reviews exist regarding the consistency of customer service quality, with some reports of difficulties resolving complex billing issues or speaking with supervisors.

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By Cormac Breen

Content Manager