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Electric Ireland: Pricing, Reviews, Smart Home & Contact

Electric Ireland is the retail arm of ESB (Electricity Supply Board), the only electricity supplier prior to deregulation of the electricity market. They also began supplying gas to customers after the deregulation of the gas market in 2011.

Despite being a relatively "old" company, you certainly wouldn’t know that when you look at Electric Ireland’s modern website, the Electric Ireland login portal, and view all the features and extras that come with being an Electric Ireland customer.

One of the few energy providers in Ireland to provide an opt-in PAYG option (for electricity only), there is also a dedicated Electric Ireland top-up portal. The Electric Ireland rewards scheme is an additional draw to prospective Electric Ireland customers. Read on to find out more and check if Electric Ireland is for you.

About Electric Ireland

The customer supply arm of ESB was rebranded as Electric Ireland in 2012, following a government mandate forcing it to cede 40% and 50% of its residential and business electricity supply market respectively. ESB was formerly the government-appointed electricity supplier for Ireland prior to market deregulation.

Rebranding was a non-negotiable condition in order to be able to rejoin the market as a competitor against other energy providers. It is to the advantage of the consumers that the market was deregulated, enabling competitive pricing. However, it must still have been unpleasant for ESB to have to sit there and watch customers walk away without being able to lift a finger.

ESB Networks currently manages the Irish electricity distribution network. Despite the market shake-up and the ensuing competition, the Commission for Regulation of Utilities (CRU) end-of-year 2018 electricity and gas retail markets report showed that Electric Ireland held an impressive 48.7% residential electricity market share and had gained a 21% residential gas market share, making it one of the dominant energy providers in Ireland again.

Rates & Tariffs

There are so many offers on the market that it can be hard to see the actual end cost of different tariffs, so here at Selectra we’ve done some of the work for you. Below you can see the cost of the standard Electric Ireland rates and tariffs, as well as the cost after the best deal available has been applied.

The current cheapest Electric Ireland deal is the dual fuel package for new customers, with an 8.5% discount off unit rates and €250 cashback.

Electricity Pricing
Tariff Unit Price Day Unit Price Night Unit Price Standing Charge PSO PAYG Service Charge Yearly Average Cheapest Offer? Yearly Average with Discount
Urban 24 19.74c     €167.24 €38.68   €1035 8.5% Dual Fuel & €250 Online Discount €714.53
Rural 24 19.74c     €220.64 €38.68   €1088.40 8.5% Dual Fuel & €250 Online Discount €767.75
Urban Night   21.05c 10.4c €226.98 €38.68   €926.11 8.5% Dual Fuel & €250 Online Discount €619.97
Rural Night   21.05c 10.4c €285.56 €38.68   €984.69 8.5% Dual Fuel & €250 Online Discount €678.55
SPAYG Urban 19.74c     €167.24 €38.68 €136.88 €1171.88 €150 credit €851.41
SPAYG Rural 19.74c     €220.64 €38.68 €136.88 €1225.28 €150 credit €904.63

Last Updated: March 2020

Gas Pricing
Gas Electric Ireland
Unit Rate 6.097c
Standing Charge €103.04
Carbon Tax kWh 0.42c
PAYG Service Charge  
Yearly Average Bill €819.91
Best Discount 8.5% off unit rate plus €200 credit
Discounted Yearly Bill €762.90

Last Updated: March 2020


Electric Ireland came first in a Which? customer survey 2016 for their services offered in Northern Ireland, with a customer satisfaction score of 80%, however in the same survey in 2017 their score had dropped to 64% and they came in third place. Customers in the north were happy with bill accuracy, but only reasonably happy with their customer service (which received a score of 50%).

So far in 2020 customers in the Republic of Ireland have been largely unhappy with Electric Ireland’s customer service, going by the reviews available on the Trustpilot website. Service has been described as poor, and customers have had to make several calls to resolve straightforward issues, the most common of which was overcharging.

Charging me twice and claiming I owe 700 euro for two months electricity and also from the start of June stating I haven't paid anything when the info clearly states I have on both my account and banking. Robbers, regret choosing them at all.

However, customers did agree that the customer service agents were very polite and pleasant to deal with. In addition, the move-in bonus was well-received by customers and the ease of switching online was highly rated. Customers are also big fans of Electric Ireland’s Rewards scheme and the discounts available.

My gas meter stopped working, I telephoned help line 10th March 2020, at 7 pm spoke with customer service who handled my query very well & within one hour of calling, a very nice guy called showed his card and could not have been more helpful. Very grateful.

Electric Ireland customerTrustpilot review

Previously, there were also reviews available on Electric Ireland's Facebook page, which as of August 2019 were showing a 40% rating, however, the reviews section has now been removed from the page.

Smart Home: Nest and Climote

Electric Ireland offer a Smart Home subscription where the customer contracts one of two tariffs, priced at €3.99 and €7.99 respectively, and receives two Smart Plugs and free smart hub installation, among other benefits. Customers can then purchase additional accessories as needed from the Electric Ireland website such as solar panels or thermostats, which connect to their system.

What is a Smart Plug?A Smart Plug is a device you plug into a socket and connect appliances to, in order to be able to remotely activate/deactivate them and/or monitor usage. See our article on smart home devices for more information.

The aim behind this service is to reduce customer energy usage and energy bill costs by maximising efficiency through the use of available renewable energy (such as energy-efficient solar panels on unused roof space) and enabling customers to reduce energy wastage - in short, to save the environment and save money.

With both the €3.99 and €7.99 the customer will receive two smart plugs, real time usage information, bill forecasting, free installation, and the option to add remote immersion control for an additional €2.99 a month. The €7.99 option also includes a smarter home meating thermostat such as Nest or Climote. All options are 36 month contracts.

If you subscribe to the Smart Home service you can also download the Smarter Home App, and remotely control your household’s energy usage.


If you're interested in purchasing a smart thermostat but not sure which one to pick and would like to take advantage of Electric Ireland's thermostat offers, we'd suggest checking out our individual guides on the Nest smart thermostat and the Climote smart thermostat. We've also compared all the popular smart thermostats currently used in Ireland and any offers associated with them.


Electric Ireland currently offers two different applications for both the Android and iOS platforms, the PAYG top up app and the Smarter Home app.

PAYG Electricity Top-Up (Android)/Top Up Now (iOS)

Google Play rating:⭐⭐

iTunes app store: ⭐⭐⭐⭐

This app is for topping up and managing Electric Ireland electricity PAYG accounts. If your details are registered you can quickly and easily make one-click top-ups for preset amounts, make one-off top-ups, and review and update your top-up history and personal details.

Electric Ireland PAYG App Screenshot
source: Google play

After investigating reviews on this app, Electric Ireland customers in Northern Ireland were unhappy they cannot use their Northern Irish phone number to register. There are also many complaints regarding faults with the app, especially around operating system version update rollouts.

Customers who were completely satisfied with the app cited it as being quick and easy to use, as well as some posts asserting that the app enabled them to avoid paying the 50 cent surcharge some shops charge for topping up - PayZone and PayPoint contracts with shops stipulate that the customer should not have to pay any extra “service” charge on top of fuel value and as such you shouldn´t be asked to pay a surcharge in order to top up.

Smarter Home App (Android)/EI Smarter Home (iOS)

Google Play rating: ⭐⭐½

iTunes app store: ⭐⭐⭐½

This app is only for customers who have subscribed to the Electric Ireland Smarter Homes service and allows customers to monitor and analyse their electricity usage in much more detail. Customers can control appliances and monitor the exact usage of those appliances via Smart Plugs, and this could potentially result in a real saving benefit if consumers apply the information they obtain to increase their household’s energy efficiency.

Electric Ireland Smarter Home App Screenshot
source: Google play

Devices with Smart Plugs can also be turned on or off remotely, including the immersion water heater if paired with the Smart Immersion Control accessory.

Customers opinions of this app were varied, and most negative reviews resulted from device incompatibility issues and registration issues. Satisfied customers were happy with the control over their usage the app gave them, and highly rated the ability to turn on and off the immersion remotely.

Fuel Mix

The most recent information available on the fuel mix used by Electric Ireland is from 2018 and we've provided it in the chart you can see below.

Electric Ireland's dependance on gas for energy generation is 51.3% when compared with the all-island average of 38.5%. Its coal and peat usage is slightly below average use, and has decreased from 2017 levels. Electric Ireland's renewable usage fails to meet the grade at 37.7% compared with the island-wide average of 48.9%.

Somewhat confusingly, given its fuel mix breakdown, new Electric Ireland customers can choose 100% renewable electricity as an option upon signing up, which here at Selectra indicates to us that Electric Ireland may be engaged in carbon offsetting.


As one of the top energy provider companies in Ireland, Electric Ireland has several contact numbers corresponding to different departments. When in doubt, try the Electric Ireland customer service contact number given below.

blue telephone

Electric Ireland Customer Service Contact Number
Please check with your provider if you don't know how much a call will cost.
1850 372 372
*Monday to Saturday: 8am-8pm

For more specific queries, such as sales, home energy, complaints or calling from abroad, we recommend viewing our Electric Ireland Contact page.

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