What Is a Dynamic Electricity Tariff?

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Cormac is Selectra.ie's energy expert along with being the chief content and editorial manager for the website. His aim is to help find the best deal for you and your home energy needs so that you save money on your annual bills. His knowledge and experience of the Irish energy market allows him to offer the best advice and insight into current prices, emerging trends and overall energy saving tips.

Updated on 25/08/2025

min reading

A dynamic electricity tariff is a type of price plan where the cost of electricity changes throughout the day, often every hour or half-hour, to directly reflect real-time market prices. This is a more advanced version of a standard Time-of-Use (ToU) tariff, which has a set price for fixed periods (e.g., day, night, and peak). Dynamic electricity tariffs are set to be introduced in Ireland in 2026 and will be available from each of the main electricity suppliers. If you are looking to switch electricity provider, you can call 📞(01) 913 1771.

How Does a Dynamic Electricity Tariff Work?

A dynamic electricity tariff is a new type of pricing plan that operates on a real-time basis.

Unlike a standard Time-of-Use (ToU) tariff, which has a set price for specific periods like day, night, and peak hours, the price of a dynamic electricity tariff fluctuates hourly or even half-hourly.

This electricity rate is directly tied to the wholesale electricity market, which is influenced by factors like supply, demand, and the amount of renewable energy being generated at any given moment.

Similar to a stock market but for electricity, when renewable energy sources like wind and solar are abundant, supply is high and demand is low, causing the price to drop.

Conversely, during periods of high demand and low supply (e.g., a cold winter evening with no wind), prices can spike.

The core idea is to give consumers a clear financial incentive to use electricity when it's cheapest and cleanest.

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When Will Dynamic Electricity Pricing Be Introduced?

The official launch date for dynamic tariffs in Ireland is set for June 1st, 2026, a delay from the initial plan to give suppliers more time to prepare their systems and ensure the smart meter infrastructure is ready.

Under this new system, your energy supplier will be required to notify you of the half-hourly prices for the next day at least 24 hours in advance.

This is known as "day-ahead pricing." This gives you time to plan ahead and adjust your habits.

For example, you might receive an alert showing that prices will be lowest between 1 PM and 3 PM the following afternoon.

With this information, you can decide to run your washing machine, tumble dryer, or dishwasher during that specific period to capitalise on the lower rates.

When you receive your bill, it will likely have three distinct components:

Standing Charge: A fixed daily fee for being connected to the electricity network, which is the same regardless of your usage.
Base Unit Rate: A standard, fixed price per kilowatt-hour (kWh) that provides a baseline for your electricity costs.
Dynamic Unit Rate: The variable part of your bill that fluctuates based on the daily wholesale market price.

While the dynamic rate can drop to very low levels, or even zero, you will still have to pay the standing charge and base electricity unit rate, so your bill will never be completely free.

To protect consumers from extreme price spikes, there will be a cap on how high rates can go. Your supplier must also send alerts about impending price surges.

What is the Market Price of Electricity Today?

Electricity Prices Today

How Are Dynamic Electricity Tariffs Different from Other Electricty Tariffs?

Dynamic electricity tariffs are a new type of Time-of-Use (ToU) smart plan, but they are distinct from traditional tariffs in a few key ways.

Below you will see a breakdown of how these tariffs compare to other tariffs currently available on the Irish market:

Tariff Type	Price Structure	Price Fluctuations	Key Feature
Standard Tariff	Single, fixed rate per kWh, all day.	Changes only a few times a year.	Predictable and consistent billing, no need to adapt usage.
Time-of-Use (ToU) Tariff	Different, pre-set prices for specific periods.	Rates fixed for contract duration, changing a few times a year.	Encourages shifting usage to cheaper, off-peak times.
Dynamic Electricity Tariff	Price changes every hour or half-hour, reflecting real-time wholesale costs.	Highly volatile, prices can change daily.	Highest potential for savings by actively responding to real-time market prices.

Why Are Dynamic Electricity Tariffs Being Introduced?

The introduction of dynamic tariffs is not just about saving consumer's money; it's a key part of Ireland’s national energy strategy.

The government has an ambitious goal to generate 80% of its electricity from renewable sources by 2030. Integrating such a high percentage of intermittent renewable power into the national grid requires a flexible system.

By encouraging consumers to shift their energy usage to off-peak, high-supply times, dynamic electricity tariffs help to:

Support a Greener Grid: They encourage the use of electricity when it is generated by clean, renewable sources, thereby reducing the reliance on fossil fuels.
Balance Supply and Demand: Shifting energy consumption away from peak hours relieves pressure on the national grid, making the system more stable and efficient.
Encourage Energy Awareness: DETs empower consumers to take an active role in managing their energy use and understanding its impact on both their wallets and the environment.

This model has already been adopted in other countries, including the UK, Sweden, and parts of the United States, where it has proven effective in helping households reduce costs and their carbon footprint.

Can Dynamic Tariffs Help Me Save Money?

While dynamic tariffs haven't fully launched in Ireland, real-world data from other countries gives us a clear picture of the potential for savings.

The amount you can save depends on how much you adapt your energy habits, from minor changes to full automation.

Average Savings (From the UK): For many customers, simply moving some energy use to off-peak times provides a solid financial benefit. A recent analysis in the UK found that early adopters of dynamic tariffs saved an average of £150 annually just by being more flexible with their energy use.
Active Engagement (From the US): For those willing to actively manage their consumption, the savings can be even greater. In the US, data from a large-scale demand-response program showed that households who consciously shifted their energy use away from peak hours were able to reduce their electricity costs by as much as 25%.
Automated Savings (With Smart Technology): The most significant savings are achieved with smart technology that responds automatically to price signals. Research from a smart community on the Isle of Wight found that homes using automated systems—such as smart EV chargers or home batteries—could reduce their total energy bills by up to 60%, demonstrating the full potential of these tariffs.

Is a Dynamic Electricity Tariff a Good Option for Me?

Dynamic tariffs are not a perfect fit for everyone. The significant savings come with a trade-off: less predictability.

A dynamic tariff might be a smart choice if you:

Have a flexible schedule that allows you to shift energy use to off-peak hours.
Are comfortable using technology to track prices and monitor your usage.
Own an electric vehicle (EV), a heat pump, or other high-energy appliances that can be scheduled.
Have smart home devices that can automate energy consumption.

Conversely, this model might not be right for you if you:

Need consistent, predictable monthly bills for budgeting purposes.
Use most of your electricity during peak evening hours and cannot easily change this habit.
Lack the time or desire to actively monitor daily price fluctuations.

How Can I Get the Most from my Dynamic Electricity Tariff?

If you decide that a dynamic tariff is right for you, here are a few practical tips to maximise your savings and avoid unexpected costs:

Track Prices Daily: Use your supplier's app or portal to stay informed about the upcoming day-ahead rates.
Shift Usage: Make a conscious effort to use high-energy appliances during low-cost hours. Think about delaying things like baking or drying clothes until the afternoon.
Automate: Utilise smart plugs or smart home systems to automatically schedule usage based on price signals.
Compare Carefully: Don't just look at the potential for savings. Compare the fixed charges and the specific tariff structure of different electricity suppliers.
Monitor Bills: Keep a close eye on your average monthly usage and costs to ensure the tariff is working for your lifestyle.

In conclusion, dynamic electricity tariffs represent a major step toward a more sustainable and efficient energy system.

What Are the Pros and Cons of Dynamic Electricity Tariffs?

Like any pricing model, dynamic tariffs come with both benefits and drawbacks that are important to consider:

Dynamic Electricity Tariffs Pros and Cons

Pros

Lower Bills: Save money by using electricity during off-peak, low-cost times.
Greener Habits: Using power when renewable sources are most abundant.
Increased Awareness: Better understand your energy usage and its environmental impact.
Grid Efficiency: Shift your energy use to help balance the national grid.

Cons

Less Predictable Bills: Monthly bills can fluctuate, making budgeting difficult.
Requires Monitoring: Need to actively track prices and adjust habits to maximise savings.
Price Spikes: Unexpected jumps in wholesale prices can lead to higher-than-expected costs.
Not for Everyone: Not ideal for households with inflexible energy needs that must use appliances during peak hours.

While they demand a higher level of engagement from consumers, they also offer the potential for significant savings, especially for households with flexible routines and a readiness to embrace smart technology.

FAQs Dynamic Electricity Tariffs

No. While major suppliers are required to offer a dynamic tariff as an option, consumers are not obligated to switch to one. You can choose to remain on a traditional fixed-rate or Time-of-Use (ToU) plan if that better suits your lifestyle and energy habits.

Yes. If you try a dynamic tariff and find it doesn't work for your household, you have the right to switch back to a standard or a different ToU tariff with the same or another supplier. It's a good idea to check for any switching fees or contract terms before you sign up.

Suppliers will likely use various methods to keep you informed. Most will offer a dedicated mobile app or a customer portal where you can see the hourly rates for the next day. Some may also offer text alerts or email notifications to warn you of upcoming price spikes or particularly low-cost periods.

Yes, a smart meter is essential for dynamic electricity tariffs as they rely on precise, half-hourly tracking of your electricity consumption to apply the fluctuating prices. Traditional meters can't provide this detailed, real-time data. A smart meter records exactly how much power you're using and when, sending that information directly to your supplier so they can accurately bill you based on the dynamic rates.

Learn More About Energy Saving Our energy guide articles contain lots of useful information on saving energy, the electricity market in Ireland and how to have a more positive impact on the environment.